bradford theatres

Work / Bradford Theatres

Promoting forthcoming events online to an enthusiastic audience

The Alhambra Theatre and St. George's Hall are the North's premier venues and feature the biggest names in music and comedy. Digital is a key consumer touchpoint for theatre-goers, so Bradford Theatres’ strategy is business critical.

How did we help Bradford Theatres?

  1. Single website promoting all 4 venues
  2. "What's On" presented in a visually appealing, easily searchable and fast loading user interface
  3. Optimised for multi device browsing
  4. Live chat feature to answer consumer questions instantly
  5. Innovative social engagement strategy utilising branded facebook, twitter, YouTube and flickr
  6. Regular, targeted outbound email campaigns
Visit the website
bradford theatres bradford theatres

Working together since 2009 we've delivered

Campaign Strategy

  • Fully responsive website optimised for tablets and mobiles
  • Showcase events and venues with integrated booking system for online ordering
  • Individual promotional campaigns for selected shows
  • Re-engaged with customers driving sales through email marketing
  • Improved website’s SEO performance through on-site updates
  • Increased show sales using display re-targeting during the consideration phase
  • Improved brand engagement across social networks
  • YouTube channel to emulate the excitement of a night out at the theatre

Results

  • 40% increase in Facebook community
  • Email open rates up to 70%
  • 45% increase in traffic year on year
  • 500% increase in new season brochure campaign
  • 200% increase in smartphone and tablet traffic

“9xb have been a great company to work with. Very responsive to our needs and good advice and guidance thrown in. They will always be my 'go-to' company when I need a web solution.”

www.bradford-theatres.co.uk