m and s

Work / Marks & Spencers

Increasing consumer engagement and building brand loyalty for leading retailer

9xb and M&S have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, this project would increase engagement with the target demographic and support the promotion of M&S’s healthy food products.

How did we help Marks & Spencers?

  1. Creative design showcasing M&S’s healthy food ranges
  2. In depth nutritional information for the M&S Healthy Food ranges
  3. Registration and user log in to manage a personalised health profile, encouraging interaction
  4. Weekly meal planners, allergy information and detailed nutritional information on Marks and Spencer products
  5. Fast loading, finger friendly standalone mobile site
  6. Interactive tools to track body mass index, calorie intake and alcohol consumption on the move
Visit the website
m and s m and s

Working together since 2009 we've delivered

Engagement

  • Creative design packed with advice, information, hints and tips on healthy eating
  • Registration and user log in to manage personalised health profile, encouraging interaction
  • Interactive tools to track BMI, calorie intake and alcohol consumption on the move
  • Weekly meal planners, allergy information and detailed nutritional information

Service (with a smile)

  • A collaboration between 9xb’s in-house team, M&S’s in-house user experience specialists and their lead brand agency
  • And what about this for a deadline? Just 4 weeks to build and be ready for launch for a national TV advertising campaign

Mobile

  • Fast loading, finger friendly standalone mobile site
  • Content reviewed and edited for ‘light’ mobile site
  • Massive reduction in file size between mobile and desktop

Results

Year on Year comparison:

  • Tablet usage up 970%
  • Mobile usage up 170%
  • Mobile now represents 47% of all users
  • Over 100,000 registered users
  • Over 1 million page views in a single month

“You responded well to our brief, you challenged the M&S team at the right time and you offered solutions to problems. You were a pleasure to work with each day”

health.marksandspencer.com