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Work / Prime performers

An acclaimed performance from celebrity booking website

Prime Performers have being representing an amazing roster of celebrities, politicians, sports stars, entrepreneurs and even economists for over four decades. In this fast moving industry, exposure is everything, so a proactive digital strategy is essential.

How did we help Prime Performers?

  1. Bright, dynamic creative design
  2. Responsive UI optimised for a wide range of devices
  3. Extensive online catalogue of speakers and guest hosts
  4. High quality photography with detailed profiles of all speakers
  5. Celebrities organised into categories to enable visitors to browse specific themes
  6. Powerful ‘in-site’ search
  7. Wish list to bookmark your favourites
  8. Improved usability and IA following regular reviews of popular customer journeys
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Working together since 2005, we’ve delivered

Campaign Strategy

  • Weekly email newsletter promoting ‘celebs’ that have featured in high profile press or TV events
  • Regular blog and social media updates
  • Paid search campaigns promoting topical celebrities
  • Remarketing to stay front of mind with existing prospects
  • Google penalty recovery: search engine review and optimisation

Results

  • Traffic up 146% following new site launch
  • Organic search traffic increased over 750% following penalty recovery
  • Page views up 62.5%
  • Bounce rate down
  • Low quality enquiries filtered out

“We thought we should drop you a line to say the new website is definitely working – we are incredibly busy with really good enquires, business is excellent for us with last month exceeding all our expectations.”

www.primeperformersagency.co.uk