westland

Work / Westland

Leading gardening brand serves stockists and consumers with a multi-faceted digital strategy

With a brand portfolio featuring Aftercut, Resolver, Gro-sure and Unwins Seeds, Westland Horticulture are a market leader in the gardening sector. Our campaign brief was to engage with consumers, build brand awareness and drive footfall into their nationwide network of stockists.

How did we help Westland?

  1. Brand website created to provide general gardening advice and promote their complete range of garden products
  2. Stockist locator with Google maps integration
  3. Brand landing pages to promote campaign messages with data capture mechanics and integrated social media sharing
  4. Individual brand sites for Peckish, Nature's Feast and Resolva Weedkiller
  5. Trade area showcasing new products prior to launching to consumers
  6. Trade e-commerce for easy online ordering of products
Visit the website
westland westland

Working together since 2011 we've delivered

Campaign Strategy

  • Paid search and social media campaigns amplify key messages of ‘Garden Secrets’ TV advertising
  • Email marketing strategy review
  • Qualitative and quantitative market research conducted
  • Stockist finder optimisation through user testing
  • Technical SEO optimisation

Results

  • ‘Garden Secrets’ campaign seen by over 750,000 people online
  • 14% of web visits from digital channels (for a fraction of the cost of TV advertising)
  • 2,000% Increase in monthly email sign-ups
  • Increased engagement on social channels
  • Significant increase in usage of online Stockist Locator
  • Record numbers of customer responses via website

Experience it for yourself

www.gardenhealth.com