yarn stories

Work / Yarn Stories

Inspiration and creativity with best in class ecommerce store and multi-channel marketing

‘Yarn Stories’ combines the best contemporary designers with the highest quality yarns to create unrivalled collections. This new luxury brand needed to raise awareness with its target market, build a database of prospective customers and lure buyers away from their existing suppliers to place their first order.

How did we help Yarn Stories?

  1. High impact creative design to appeal to aspirational target audience
  2. Enterprise level ecommerce store with online purchasing, digital delivery of patterns, stock and fulfilment management
  3. Cross device optimisation for desktop, tablets and mobiles
  4. Digital purchases stored in “My Account” to ensure customers never lose a pattern
  5. Designers’ profiles tell a story around the brand and promote exclusivity
  6. Automated behavioural follow-up emails
Visit the website
yarn stories yarn stories

Working together since 2014 we've delivered

Campaign Strategy

  • Developed strong campaign messages to clearly define the brands USPs
  • Raised awareness of new brand with prospective customers via targeted social media campaigns, PPC and 3rd party media publications
  • Free 'shade card' campaign to build a contacts database and put the product in the hands of prospective customers
  • Remarketed to prospects with regular email campaigns and dynamic retargeting ads

Results

  • Average monthly revenue increased 300%
  • Prospective customer database size increased 700%
  • Average monthly traffic to website increased 140%
  • 7,000 shade cards in the hands of prospective customers in first six months
  • Organic search traffic increased over 100%
  • Yarn Stories ads seen by over 3 million people in the first six months

Experience it for yourself

www.yarnstories.com