Digital agency 9xb.com has recruited ecommerce specialist Paul Nel to its senior marketing team as it continues to experience growth of its online retail division.
Nel joins from fashion retailer Joseph Turner where he was ecommerce manager responsible for the growth of the company from a traditional mail order company to a multi-channel retailer.
9xb.com’s managing director Rob Burns said: “We are delighted have made such a high profile appointment to support our work in what has become a highly specialised and competitive digital field.
“Paul’s role will involve developing and delivering digital marketing strategies for our ecommerce clients including analysis to improve conversion rates, behavioural email campaigns that respond to consumer activity and testing to determine the most effective and lucrative digital features.”
9xb.com’s ecommerce clients include global sportswear brand Hi-Tec Sports, Bathstore, Rolawn and MMA clothing retailer Made4Fighters.