Marks and Spencer has agreed a further 12 month contract with 9xb.com which will see the Harrogate agency manage and maintain content on the retailer’s flagship healthy living website throughout 2013.
9xb first started working with M&S in 2009 to develop a new lifestyle website in support of the launch of a range of healthy food ranges which included Simply Fuller Longer, Eat Well and Count On Us.
“We created interactive healthy eating tools such as a BMI calculator, weight tracker, alcohol calculator and personalised diet plans,” said Chris Kell of 9xb.com.
“Healthy living is a dynamic and fast growing consumer area so the site needs constant maintenance to ensure it remains relevant and interesting so we’re delighted M&S have asked us to continue to work with them on it.”
The deal will see 9xb’s digital team work closely with the M&S health team to keep the content up to date with new recipes, health advice and information about the latest food ranges. “We will provide ongoing strategic advice to the M&S team and will continue to support them with the technical and creative development of the site.”
For more information visit www.9xb.com/casestudy-marksandspencer/ or check how healthily you’re eating at www.marksandspencer.com/health