AMP - How To Adapt Your Content | 9xb Digital Agency

AMP - How To Adapt Your Content

You will already know that Google launched AMP (accelerated mobile pages) in October last year. Since the launch of Google’s mobile friendly algorithm, AMP has been big news. The mobile update from Google placed a huge level of importance on the mobile user experience, as well as the functionality of mobile pages, so AMPs were launched as an attempt to streamline mobile content for marketers and users worldwide. If you're not up to speed on the why, what and how of Google’s AMPs, now is the time to be.

Your experience of reading on mobile devices may vary from acceptable to barely readable. Pages often take time to load, render un-consistently and take on a mind of their own. This behaviour is often down to two primary reasons, third party interference and responsive design baggage.

Third party interference - adverts and source tracking not only adds bulk to an already constrained device, but can make pages behave not as planned.

Responsive design baggage - whilst most responsive designed sites look fine on all sized screens, they often contain a lot of baggage for desktop websites when viewed on mobile.

AMP pages are stripped down and simplified but far from just being bare bones, you can still use analytics on them and advertising still works on AMP pages. Stripping the pages of Javascript, Flash and embeds creates simplified, cleaner and easier to read pages, which perform well on mobile and also look slick on desktop.

The benefits of adapting to AMP

Adapting to AMP will ensure your mobile users receive a better experience with faster loading, optimised pages. AMP pages will improve your SEO ranking and increase visibility for publishers.

How to adapt your content for AMP

With Google boosting their mobile friendly algorithm, now is the time to adapt your content for AMP. There are 3 simple ways in which you can do so, be prepared to publish two versions of all your content, add AMPing elements and custom tags to your multimedia and finally alert Google to your AMP pages by adding a tag to the original version. 

AMP influences both mobile friendliness and page load times so sites that are AMP-enabled will see higher click through rates and increased exposure than that of non AMP sites. If AMP is something you wish to implement, get in touch with the 9xb team today where we can discuss your options with you.