Can Your Site Still Perform Under High Traffic Pressure? | 9xb Digital Agency

Can Your Site Still Perform Under High Traffic Pressure?

It’s important to know how well your website can handle large amounts of traffic. Carrying out stress testing can benefit businesses by bringing to light any application or hosting issues that only become apparent when they are placed under extreme pressure, like during a surge in traffic after sending a marketing email or a running an advertising campaign. It can also help your business plan for a natural increase in traffic, in line with your business’s growth.

So, what is stress testing? Stress testing is an automated procedure designed to replicate high traffic situations in order to discover if the hosting solution or web application can withstand an increase in visitor numbers.

Stress testing is crucial, as any website failure can result in the loss of sales, user frustration and damage to your brand. It will highlight areas of an application that are suboptimal for high load situations and that may adversely affect page response time, impacting on user experience and eventually sales.. Testing can also help uncover issues with third party services which which are often key to a fully functioning website. During the development lifecycle, new web applications can be tested at key stages to ensure that when the site is launched it has the ability to support existing and targeted visitor numbers.

Planning stress tests is key to their usefulness and a variety of different elements are taken into consideration before execution, these might include;

  • Identifying targets for the total number of users active on an application at any one time.
  • Identifying key user journeys and mapping out page requests, this includes real interactions with search, basket and checkout processes.
  • Set stress testing to accurately reflect expected traffic, including total concurrent users and a high spike period e.g. should traffic arrive all at once (like following a TV appearance) or gradually increase from a standing start as it would do during a normal day.

Once testing is complete, a wide variety of results are returned. Key metrics that indicate how successful the test has been would include information about page load times and error responses, along with total throughput of requests. Using these metrics we can identify if the application needs to be optimised or if the hosting solution isn't suitable for the desired performance levels.

By performing stress tests during development of new features, or during the planning phase of business growth or marketing strategies the can give you the piece of mind that the your website will not fail when you need it the most. If stress testing is something you are interested in get in touch with our team today.


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