Global sports food manufacturer and retailer Multipower has signed an online marketing deal with Yorkshire digital agency 9xb.com as part of a strategy to boost UK sales.
The campaign will see 9xb.com manage pay per click advertising and search engine optimisation for the brand’s ecommerce site in the UK. The agency has also created graphics for a display advertising campaign to support the online strategy.
James Campbell of Multipower said he hoped the deal would strengthen the company’s brand position nationally. “Multipower has been in business for more than 30 years and has a well-established customer base across Europe. “Our aim is to improve our brand visibility online and drive more sales to both our direct site and to our valued stockists in the gym and retail channels.
John Young of 9xb.com said the campaign would be strongly targeted towards raising brand awareness amongst active 18-35 year olds. “Our key expertise as an agency is in ecommerce, both in building websites and delivering effective online marketing. “This project will enable us to demonstrate our strengths in this field and help Multipower achieve its ambitious growth targets.”