Digital Fix - March 2016

Google Remove Ads From Right Side Of SERPs

Google are no longer showing paid ads down the right hand side of its search results pages. The roll-out of these changes began on Friday 19 February 2016 and means that ads will now only show at the top and bottom of search engine results pages (SERPs). Read More >

Why You Should Consider Selling On Amazon

In the digital age it is becoming increasingly rare for those with a high street presence not to take advantage of the different channels available to sell online. Selling online allows retailers to reach a wider audience, it is reported that 41% of the globe’s internet users purchase online. Think of it like this, would you open a shop on an unheard street in town, when you could own a stall within a busy marketplace where consumers already are? Read More >

eWallet Integration & Social Login

For consumers, nothing is more frustrating that having to fill out numerous fields in order to checkout. It is no wonder up to 97% of shoppers abandon their shopping baskets when faced with these fields. By integrating an ewallet into your website, such as Google Wallet, Amazon Wallet or Paypal, you provide your shoppers an easy, hassle free checkout experience without them having to manually enter their payment information. Read More >

Could Your Campaign Benefit From RLSA?

Remarketing Lists for Search Ads (RLSA) is a feature which enables you to target customers who have already shown an interest in your product or services but are still continuing their search online. They essentially allow you to customise your campaign in the most efficient way. Read More >