This month we’ve been catching up with Mark Pickering, 9xb’s Digital Marketing Manager, who oversees our talented team of Campaign Managers and Marketing Executives.
Mark is ultimately responsible for ensuring that our marketing clients are happy and has taken some time out to explain how we make sure their campaigns are delivering real results.
One of the first questions we ask clients is ‘What is it you want to achieve?’. It sounds obvious, but in today’s rapidly changing and noisy digital marketplace it’s often easy to lose your way.
In the drive to take advantage of all the latest channels and trends it can be easy to lose sight of your core business objectives, focusing instead on individual digital metrics such as organic search rankings, social followers, bounce rate and email open rates.
Don’t get me wrong, these are all useful performance indicators but, more often than not, the true measure of success is cold, hard sales.
To ensure we stay focused on our clients’ business objectives we use digital marketing campaigns.
Campaign marketing provides focus. It ensures all efforts are centered on achieving clients’ objectives, saving time and resources whilst delivering real results.
This planned approach allows us to set specific goals and measure how effectively we’re moving towards achieving our clients’ overarching business objectives.
In a nutshell, successful marketing campaigns communicate the right message, to the right people, at the right time. The advent of mobile however has exploded the traditional buyer journey into hundreds of micro-moments across multiple channels and devices.
To be effective, businesses must align their value proposition with the wants and needs of today's digital consumer, ensuring multiple touch points with the market and communicating the benefits of their products and services, in easily digestible messages. Messages delivered once rarely make a difference.
It’s this consistency that delivers real success, giving businesses the edge over competitors and boosting sales, by ensuring they are always there at the moments that matter.
Digital marketing is a rapidly changing landscape, which offers businesses big opportunities. If you need help creating and implementing a successful digital marketing strategy for your business, give us a call today, and we’ll help you realise your digital potential.