It’s an interesting question, and one that we’re frequently asked. Understandably so too, as the performance of your website in search engines can have a direct impact on the success of your business.
The answer in a nutshell is ‘yes’ - we do SEO - but it’s important to understand that search engine optimisation is not an individual discipline.
For years the term SEO was used to describe the latest collection of hacks used to manipulate search engines, with the aim of getting your website to rank higher than your competitors. But the days of gaming search engines in this manner are long gone. Indeed focusing too hard on specific tweaks can ultimately have a negative effect.
Today, SEO is best described as a philosophy or consideration which, when used as a guiding principle, can deliver a noticeable impact on your website's organic search performance.
This philosophy, focuses on three key areas:
Done correctly, these three elements work together to deliver the best possible user experience. And ultimately, it’s this achievement that delivers results in organic search.
In the words of Google ‘Focus on the user and all else will follow’.
If you’d like help optimising your website and content for search, give us a call today and speak to one of our team.