Mobile UX has come a long way in a very short period of time due to mobile application development technology evolving at a rapid pace. So it comes as no surprise that over half of Google searches are currently performed on a mobile device. However, in a fickle market where quality and performance will almost always serve before brand loyalty, creating a user experience that flows is key to the success of any mobile app/site.
Principally mobile user experience is no different to that of user experience on a desktop, but it is becoming an increasingly crucial feature when it comes to the digital landscape. It can intensify how the user feels and thinks about your product, so by making it valuable, easy to use and effective, can benefit you and your target market. If your mobile app/site is confusing, slow and frustrating to use then it is providing a poor UX and users will uninstall or close the window in a heartbeat and most likely not return.
Creating a lighter aesthetic design on mobile can aid the UX. By having a simpler interface, focusing solely on the core information remove distraction and helps guide the user’s eye to meaningful content on the screen. This enables easier navigation whilst providing a modern, chic aesthetic to the site and brand.
Forever gone are the unsightly line dividers that clutter up pages to help distinguish sections of a site! Removing these lines provides an aesthetically pleasing look which leverages space that helps define sections of the site in a clear way.
Software innovation allows designers the ability to master controlling movement with their style sheets. Motion based design elements are seen in a number of ways which include, transitions, animations and textures to mimic depth. Using motion in design can help a user engage and internalise with content, differentiating that particular section to highlight its importance.
Whatever your objective, it is highly likely you will require a user to complete a form to meet it. Completing forms is naturally harder and awkward on mobile, therefore it is critical your mobile UX overcomes these challenges. One screen can include all the steps necessary to complete a transaction, and reduce the time and effort spent by the user. Also, can you lean on features the mobile has available like, voice control or location services? Smaller forms will equal more successful submission which may increase the rate of conversion or the number of visits / app opens.
Developing a robust and logical IA (Information Architecture) is the core of approachable and engaging web design. This process is hard enough if all your users have large monitors (this almost never happens), but your efforts to structure content on mobile should be intensified. The good news is that the smaller mobile form factor helps us to naturally prioritise content as ‘stacking’ of content is generally forced. The wireframing process should begin by placing elements in priority order, 1 being at the top and so forth.
Fast loading websites perform much better. Networks are improving, but so it the richness of data. It is vital that your pages are light and delivered in front of the user quickly. Nothing is more frustrating to mobile users that pages failing to load because of intermittent 2G/3G connections.
If you would like to discuss how you can go about improving mobile user experience for your customers please get in touch with our team today and we will be happy to help.