Westland, one of the UK’s leading horticultural companies, has embarked on a two year campaign with digital agency 9xb.com to further raise its brand awareness.
The business, whose brands include Unwins, Nature’s Feast, Aftercut and Resolva, recently launched www.gardenhealth.com - a new-look website designed by the Harrogate based agency to help gardeners of all levels get more from their garden.
The agency’s online marketing team will now use SEO and social media to increase awareness of the site, which includes an enhanced customer experience through the addition of new web tools, increased functionality and informative content.
9xb.com, who completed a successful campaign for Westland’s wild bird food range Peckish last year, beat off competition from three other agencies to win this latest project, which alongside the new master website for Westland, has also included a series of microsites for each of the company’s key brands.
Simon Blake, Account Director at 9xb.com said the two year digital strategy would help improve the visibility of Westland and its products across both consumer and trade markets, whilst also promoting the Westland name alongside each product brand.
“Our objectives include creating a far more engaging experience for online consumers which will involve looking at loyalty, user generated content, videos, tips and advice for keen gardeners.
“The website has been designed with an integrated shopping list function that can be printed off and taken to a garden centre by consumers. “For trade users the aim will be to provide knowledge and information to make it easier for them to promote the products and brands in store.
“Ultimately we anticipate that consumer and trade buyers will increasingly recognise some of gardening’s most high profile products as being part of the Westland Horticulture family.”
Keith Nicholson, Director of Westland Horticulture, said: “The launch of our new-look website further bolsters our drive to boost participation from new to experienced gardeners and forms part of our ongoing strategy to reinforce our new brand identity and positioning, which is underpinned by our vision – ‘there is more life in the Westland’.”