Last year, our Mobile and Applications Developer Chris Bell told us just how significant the mobile web is becoming to all brands and companies in his excellent guide to mobile strategy. With 2013 upon us, it’s safe to say that the trend of increased mobile internet use continues as businesses look to seek methods in which they can outreach to the mobile market via the use of apps, or specifically tailored mobile websites. This is exactly what Eddisons Chartered Surveyors and Bradford Theatres decided to task 9xb and our expert developers with. The objective being the creation of a user-friendly interface, combined with fast downloads in the form of a perfectly crafted mobile version of their desktop sites. And it’s safe to say, the results are good…
In their business sector, Eddisons found that a high percentage of their website visitors came from mobile devices, with potential buyers requiring immediate access during auctions or property viewings. For this reason, the client wished to incorporate the requirement for a mobile site into their website build brief for 9xb.
In addition, the mobile site incorporates some impressive features including the use of GPS on property search, touch-to-call links, optimised screen readability as well as comprehensive tracking – allowing Eddisons to record the number of phone calls generated, amongst other useful stats. The simplified design and custom home screen icon means that this site is not only incredibly fast, it also provides a near-app feel for the best user experience possible. All in all, this super-fast yet smoothly stylish site provides Eddisons with the perfect digital offering for their wide range of mobile users across the UK.
Although Bradford Theatres’ requirements differed from those of Eddisons, they still shared one distinct requirement – a faster, user-friendly site for their continuously growing number of mobile users. They too required a mobile site that was considerably smaller in size than their desktop alternative, and also maintained the attractive and stylish nature of the main site, without sacrificing design or functionality.
Again, 9xb transformed a relatively large site which had a heavy 68 HTTP requests (1MB) on the homepage alone, down to a much more manageable one of 8 requests (39KB) for mobile networks. This made the mobile site much quicker than the desktop alternative for all users accessing the site from a mobile device. As Bradford Theatres are strong believers in accessibility, 9xb ensured that the mobile site fits to any screen size, whilst also offering a zoom feature for visually impaired users – a feature often overlooked during the designing process. A combination of highly skilled developers and on-going project management means that these projects have been hugely successful for both our clients and 9xb. Mobile sites adapted into masterpieces, whilst clients appreciate attractive and functional sites to launch their businesses into the mobile world.