After almost a two year wait, Google has updated its Penguin Algorithm and released Penguin 4.0 - the final version.
First introduced in April 2012, the Panda algorithm was created to catch websites that manipulated Search Engine Results Pages (SERPs) by acquiring various 'spammy' links to their website. Any website found to be using such tactics could see their site penalised.
So what has changed in Penguin 4.0?
Penguin is now real time
The last update to Penguin came back in October 2014 and followed suit of periodic updates. What this meant for sites that had been penalised is that once the issues flagged by Google had been rectified, the results would not be visible until the next update was rolled out.
In Google's own words “Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed.”
The fact that Penguin now works in real time and forms part of Google’s main algorithm ensures that the changes will be reflected as soon as the page is recrawled and reindexed. This also means Google will no longer announce future Penguin updates.
Penguin is now more granular
Previously, a penalty incurred through the Penguin algorithm was site wide. Google now devalues individual pages and sections of a website that are considered as spam rather than affecting the whole site.
If you think your site has been affected by the Penguin update or you would like help with any other aspects of digital marketing get in touch with our team today.