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According to Gartner, those that adopt a Composable Commerce approach will outpace competition by 80%.
In the ever-evolving landscape of eCommerce, businesses are constantly seeking innovative ways to remain competitive and adaptable to changing market dynamics. Composable commerce, a cutting-edge approach to eCommerce architecture, is rapidly emerging as the go-to solution for achieving these objectives.
What is Composable Commerce?
Composable commerce is a new way of building online stores that focuses on being flexible and easy to change. Unlike older methods where everything was bundled together in a complex way, composable commerce lets businesses pick and choose different parts, like inventory management or payment systems, and put them together in a way that works best for them.
This approach is different from traditional, monolithic systems. With composable commerce, companies can easily adjust their online stores to meet their specific needs and keep up with new trends or what their customers want. Because each part of the store is separate, it's easier to make changes or add new features quickly.
Monolithic, or legacy, systems often tie all the parts of an online store together tightly, which makes it hard to change anything without affecting everything else. But with composable commerce, you can change or update parts without disrupting the whole system.
Composable commerce versus monolithic commerce
Composable commerce is based on MACH principles (Microservices-based, API-first, Cloud-native, Headless), which means it uses the latest technology to make online stores more efficient and flexible. It's a smarter way to build and manage online stores, giving businesses the power to adapt and grow in today's fast-paced market.
According to tech research experts Gartner, those who embrace this approach can outpace their competition by achieving an impressive 80% increase in the speed of implementing new features.
How does Composable Commerce benefit B2B businesses?
Below we explore some of the key business benefits of composable commerce, with a focus on its implications for B2B enterprises.
Scalability
One of the primary advantages of adopting composable commerce for B2B businesses is scalability. Traditional monolithic eCommerce systems often struggle to handle growing demands. In contrast, composable commerce's microservices-based architecture allows companies to scale individual components independently. This means that as your business expands, you can effortlessly add or modify services without affecting the entire system. Scalability becomes a seamless process, ensuring that your platform can meet the demands of a growing customer base.
Flexibility and Adaptability
Composable commerce offers unparalleled flexibility and adaptability, making it an ideal choice for B2B enterprises. By decoupling various components of your eCommerce platform, you gain the freedom to replace or upgrade individual elements without overhauling the entire system. This agility enables you to respond swiftly to market changes, customer preferences, and emerging technologies, ensuring that your business remains competitive in a dynamic marketplace.
Enhanced Security
Security is a paramount concern for B2B businesses that handle sensitive customer data, transactions, and confidential information. Composable commerce, with its API-first architecture, enables robust security measures. By implementing security protocols at the API level, you can safeguard data integrity and protect against cyber threats more effectively. This granular approach to security allows for better control and monitoring, reducing the risk of data breaches and ensuring compliance with regulatory requirements.
Improved Stability
Stability is crucial for B2B businesses, as any downtime or system failure can have far-reaching consequences. Composable commerce, built on cloud-native principles, enhances system stability. Cloud-based infrastructure offers high availability, redundancy and automatic failover capabilities, reducing the likelihood of disruptions. Moreover, the isolation of microservices means that a fault in one component is less likely to impact the entire system, ensuring a stable and reliable eCommerce platform.
Faster Time-to-Market
In the competitive world of B2B commerce, getting products and services to market quickly is essential. Composable commerce accelerates time-to-market by enabling rapid development and deployment of new features and functionalities. With reusable microservices and headless architecture, you can experiment with innovative ideas, create personalised buyer experiences, and roll out updates faster than ever before, gaining a competitive edge in your industry.
