andy thornton

Work / Andy Thornton

Enhanced UX with rich content in a stylish B2B ecommerce solution

This market leading supplier of furniture, lighting and interior design accessories needed a website and digital strategy that would enthuse their customer base and build on their success to date.

How did we help Andy Thornton?

  1. High impact creative design featuring a stylish portfolio of high profile projects
  2. Online database containing over 4,000 products
  3. Pinboard functionality enabling sales staff to build online quotations; then amend and generate PDFs in real time to create personalised customer proposals.
  4. Trade ordering with customer specific pricing and account payments
  5. Full content review and SEO overhaul to increase organic traffic
  6. Ongoing digital marketing campaigns targeting defined market segments
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andy thornton andy thornton

Working together since 2015 we've delivered

Technical Development

  • UX Optimised for mobiles, tablets and desktop devices
  • Integration with in-house systems to display live stock information
  • Cloud hosting on dedicated AWS infrastructure
  • Feature rich content management system

Campaign Activity

  • Defined a strong value proposition with compelling campaign messages
  • SEO programme: pre and post website launch
  • Ongoing campaigns to customers to raise the profile of new products and services
  • PPC and 3rd party display advertising to raise brand awareness
  • Remarketed to prospects with regular email campaigns and remarketing display ads

"The 9xb team is always ready with excellent, easy-to-understand advice and support. The redesign of our B2B e-commerce website was an extremely smooth process, and the digital marketing support has proved invaluable. Website traffic, conversions and enquiries are all up!"