Work / Bathstore

Omni-channel retail delivers a seamless brand experience for UK's leading bathroom retailer

As one of the biggest names in the bathrooms sector, bathstore had ambitious plans to develop their omni-channel proposition to deliver the same customer experience to customers whether they were visiting one of their 172 stores nationwide, browsing on a mobile device or sitting in front of a desktop.

How did we help bathstore?

  1. Fully intergrated with bathstore’s internal systems providing a seamless omni-channel consumer experience.
  2. Industry leading UI framework provides a fully responsive layout with multiple breakpoints.
  3. Complex promotional tools replicate promotions that are running in store.
  4. Fully optimised to respond quickly during massive spikes in demand following TV and media promotions and during sale times.
  5. Sophisticated monitoring systems tracks trends and alerts to any potential problems before they happen.
  6. bathstore’s ‘Service by Design’ promoted at every consumer touch point.
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bathstore bathstore

Working together since 2013 we've delivered


  • Intelligent ordering automatically adds essential accessories to basket
  • Complex promotional tools replicate in-store promotions
  • Online bathroom planning tool which in-store staff can evolve into a 3D design


  • Fully responsive, ‘fluid’ layout
  • Quotes and orders accessible from customers’ mobile the minute they step out of the store
  • integration for card free ordering


  • Fully consistent customer experience across physical and digital touch points
  • Full integration with bathstore’s ERP and CRM systems
  • Online orders assigned to one of 172 branches to improve customer service through local management


  • Retail 500 top UK online stores – up 319 places to number 5
  • Revenue from tablets up
  • Revenue from mobile up
  • Revenue from desktop up
  • Record online sales on the last day of recent sale

“I’m delighted to say that 9xb met our expectations and frequently exceeded them, working closely with us to achieve our objectives”