Work / English Cheesecake

Mouth-watering website & digital campaign delivers sales growth for premium desserts company

The English Cheesecake Company make and sell premium desserts, which required a top rate website. Their existing site and promotions were in need of some love, so 9xb jumped on board to develop a new UX and re-evaluate the value proposition.

How did we help English Cheesecake?

  1. Responsive ecommerce UI optimised for a wide range of devices
  2. Reviewed and revaluated online value proposition of promotion
  3. Adapted and simplified the communication of ‘Cake of the Moment’, and relaunched the promotion as ‘Mystery Cake’
  4. Integration with order fulfilment system
  5. Innovative social engagement strategy utilising Facebook, Twitter and Instagram
  6. Multi-channel digital campaigns targeting defined market segments
Visit the website
ecc ecc

Working together since 2016 we've delivered

Improved Shopping Experience

  • Fully responsive website optimised for tablets and mobiles
  • Improved site performance including speed, best practice SEO and structured data
  • Re-engaged with customers driving sales through email marketing
  • Compelling sales messaging to highlight key USPs
  • Adapted and expressed brand personality across all channels


  • Revenue from email: Increased by 76%
  • Revenue from organic search: Increased by 11%
  • Revenue from mobile: Increased by 37%
  • Mobile conversion rate: Increased by 24%
  • Sales of ‘Mystery Cake’ promotion: Increased by 84% since new proposition was launched

Experience it for yourself