Mouth-watering website & digital campaign delivers sales growth for premium desserts company
The English Cheesecake Company make and sell premium desserts, which required a top rate website. Their existing site and promotions were in need of some love, so 9xb jumped on board to develop a new UX and re-evaluate the value proposition.
How did we help English Cheesecake?
Responsive ecommerce UI optimised for a wide range of devices
Reviewed and revaluated online value proposition of promotion
Adapted and simplified the communication of ‘Cake of the Moment’, and relaunched the promotion as ‘Mystery Cake’
Integration with order fulfilment system
Innovative social engagement strategy utilising Facebook, Twitter and Instagram
Multi-channel digital campaigns targeting defined market segments