Work / Lawcris

Best in class B2B digital marketing strategy for market leading panel producer

A market leading brand in the wood based panel products, laminates and edgings sector, Lawcris needed a website and digital strategy that would connect with their customer base and build on their success to date.

How did we help Lawcris?

  1. High impact creative design optimised for mobiles, tablets and desktop devices
  2. Online product database containing 8,000 products
  3. Powerful, optimised ‘in-site’ search
  4. Integrated with Bistrack data feed
  5. Enhanced product filtering
  6. Samples ordering system with address book, order history and 1 click reorder
  7. Inspiration gallery
  8. Feature rich content management system
Visit the website
lawcris lawcris

Working together since 2015 we've delivered

Campaign Activity

  • Defined a strong value proposition with compelling campaign messages
  • SEO review: pre and post website launch
  • Direct mail campaign to previous customers to raise awareness of the new website and it’s features
  • PPC and 3rd party display advertising to raise brand awareness
  • Remarketed to prospects with regular email campaigns and remarketing display ads
  • Free samples promotion to expand the prospects database
  • Campaign monitor integration


  • Monthly website traffic increased by 110%
  • Launch campaign ads exposure to over 200,000 targeted prospects
  • Organic search traffic up 70%
  • Direct traffic increased by over 200%
  • Samples requests up 60%

Experience it for yourself