Work / Marks & Spencers
Increasing consumer engagement and building brand loyalty for leading retailer
9xb and M&S have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, this project would increase engagement with the target demographic and support the promotion of M&S’s healthy food products.
How did we help Marks & Spencers?
- Creative design showcasing M&S’s healthy food ranges
- In depth nutritional information for the M&S Healthy Food ranges
- Registration and user log in to manage a personalised health profile, encouraging interaction
- Weekly meal planners, allergy information and detailed nutritional information on Marks and Spencer products
- Fast loading, finger friendly standalone mobile site
- Interactive tools to track body mass index, calorie intake and alcohol consumption on the move
Working together since 2009 we've delivered
Engagement
- Creative design packed with advice, information, hints and tips on healthy eating
- Registration and user log in to manage personalised health profile, encouraging interaction
- Interactive tools to track BMI, calorie intake and alcohol consumption on the move
- Weekly meal planners, allergy information and detailed nutritional information
Service (with a smile)
- A collaboration between 9xb’s in-house team, M&S’s in-house user experience specialists and their lead brand agency
- And what about this for a deadline? Just 4 weeks to build and be ready for launch for a national TV advertising campaign
Mobile
- Fast loading, finger friendly standalone mobile site
- Content reviewed and edited for ‘light’ mobile site
- Massive reduction in file size between mobile and desktop
Results
Year on Year comparison:
- Tablet usage up 970%
- Mobile usage up 170%
- Mobile now represents 47% of all users
- Over 100,000 registered users
- Over 1 million page views in a single month
