Work / Marks & Spencer

Increasing consumer engagement and building brand loyalty for leading retailer

9xb and M&S have a longstanding relationship which began in 2009. Recognising the growing desire for healthy lifestyle information, this project would increase engagement with the target demographic and support the promotion of M&S’s healthy food products.

How did we help Marks & Spencers?

Creative design showcasing M&S’s healthy food ranges
In depth nutritional information for the M&S Healthy Food ranges
Registration and user log in to manage a personalised health profile, encouraging interaction
Weekly meal planners, allergy information and detailed nutritional information on Marks and Spencer products
Fast loading, finger friendly standalone mobile site
Interactive tools to track body mass index, calorie intake and alcohol consumption on the move

Working together since 2009 we've delivered

Engagement

Creative design packed with advice, information, hints and tips on healthy eating
Registration and user log in to manage personalised health profile, encouraging interaction
Interactive tools to track BMI, calorie intake and alcohol consumption on the move
Weekly meal planners, allergy information and detailed nutritional information

Service (with a smile)

A collaboration between 9xb’s in-house team, M&S’s in-house user experience specialists and their lead brand agency
And what about this for a deadline? Just 4 weeks to build and be ready for launch for a national TV advertising campaign