Work / Maxwell Williams

Innovative digital strategy delivers profitable sales growth for designer homeware brand.

With a brand presence in over 50 countries, Maxwell & Williams are a globally recognised supplier of high quality designer homewares. As part of their ongoing innovation, 9xb were commissioned to help increase brand awareness with UK consumers and to support Maxwell & Williams 500 UK based retail outlets.

How did we help Maxwell and Williams?

  1. New responsive design to deliver improved mobile experience
  2. Real time integration with stock management system
  3. Scheduled management of RRP, Pricing and Sale pricing
  4. Variable pricing for standard and trade customers - trade customers must buy in specified bulk quantities
  5. International delivery and multi currency payment options
  6. Integration with order fulfilment system
  7. Ongoing digital marketing campaigns targeting defined market segments
Visit the website
maxwell williams maxwell williams

Working together we've delivered

Improved Shopping Experience

  • Information architecture (IA) overhaul for intuitive browsing
  • Improved site performance including speed, best practice SEO and structured data
  • Quicker, more efficient content management
  • New ‘Inspirations’ section to increase engagement
  • Compelling sales messaging to highlight key USPs
  • Dynamic ads to put new and popular products centre stage
  • Stronger calls to action to increase desire to purchase
  • Save favourite products tools

Multi‐channel sales campaigns

  • Improved targeting of key channels to increase the reach of the M&W brand
  • Introduction of remarketing campaigns to stay front of mind with window shoppers
  • Refined bid strategies on paid search to improve return on ad spend
  • New dynamic product feed to support product listing ads
  • Increased social activity
  • New responsive email templates
  • Email database growth using incentivised sign‐up
  • Introduction of customer reviews including automated email workflows


  • 34% Year on year increase in revenue
  • 14% Year on year increase in conversion rate
  • 15% Year on year average order value

“9xb showed a real understanding of our marketplace and how we could realign ourselves to become market leaders. A complete overhaul of the way in which we communicate with our target audience, means we are now reaching the right people at the right time. And most importantly sales are up ‐ significantly.”