Work / Ping

Improved engagement with PING golf professionals via a new online portal

Leading golf brand PING distribute their product via an international network of golf professionals. It's vital that these golf professionals are knowledgeable, up-to-date with the latest product releases and fully empowered to deliver a first class customer experience. 9xb were commissioned to develop a digital strategy to support this goal.

How did we help Ping?

  1. Online resource centre for PING Golf Professional
  2. Customer facing branded Asset Management system
  3. Multiple user login allowing personalised content
  4. Powerful in-site search capabilities
  5. Feedback and contact forms
  6. Blog featuring news, tour news, magazines
  7. Download basket functionality allowing 100’s of assets to be downloaded simultaneously
  8. Custom YouTube API to allow an extensive video library
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Working together since 2012 we've delivered

Campaign Strategy

  • Educational and informative content strategy
  • Increased awareness with shareable content
  • Intelligent send timing to ensure emails delivered at an appropriate time
  • Automated subject line A/B testing to improve email open rate
  • Behavioural segmentation to allow targeted emails
  • Automated re-sends to unopened email recipients

“The guys at 9xb continuously deliver results tailored to our needs. Their enthusiasm and willingness to develop ideas that ultimately provide the right solution, sets them apart.”