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The London Tile Company

Delivering award-winning, eCommerce evolution for one of the UK’s leading tile distributors.

Overview

From its family-run beginnings, London Tile Company has grown into a leading distributor in the tile industry. Faced with limitations from their previous bespoke eCommerce platform which hindered scalability and required extensive developer support, London Tile Company partnered with 9xb to replatform to BigCommerce.

The goal was to enhance manageability, flexibility, usability, and overall customer experience. The new platform not only allowed for seamless integration with existing systems and processes but also introduced innovative new features like free tile samples, customer-specific pricing, and bundle capabilities, significantly improving customer satisfaction and operational efficiency. These enhancements led to notable increases in customer numbers, and average order values, reinforcing London Tile Company's position in the market.

Services

Project scoping & discovery

eCommerce platform selection

UX/UI design and consultancy

BigCommerce store development

3rd party application integration

Awards

Partners & Tech

Key Metrics

63%

increase in website visitors

31%

increase in customers

15%

increase in Average Order Value (AOV)

“We’ve enjoyed a great working relationship with 9xb and I’m keen for this to continue into the future. The new site has saved us so much time and allowed us to focus more on developing new ideas to improve the customer experience. Conversion rates shot up, thanks to the free tile samples functionality, and we’ve seen sales in general driven as a result”

Product Variants Display:

Effortlessly create and display different sizes and colours of products with no limitations on the number of variants, simplifying the customer journey.

Free Tile Samples Feature:

Customers can order up to three free samples directly from product pages, enhancing the shopping experience and customer satisfaction.

Bundle Kit Feature:

Enables customers to purchase everything needed for a project with one click, facilitating upsells and improving user convenience.

Client success stories

Discover why leading businesses choose 9xb to design, build and optimise their B2B eCommerce stores.

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